How does a project start?
With the two-week diagnostic. It is quoted as a fixed fee, it is the same for every client, and it produces a written recommendation you own outright. About one in six diagnostics ends with us advising a smaller piece of work than the one we were approached about.
How do you quote a full project?
A fixed fee per lane, quoted after the diagnostic when the scope is actually known. We do not bill hourly, and we do not quote a full identity or site from a first email — any number given that early is a guess wearing a suit.
Do you pitch creative work for free?
No. Speculative design costs the studio real weeks and tends to reward whoever guessed the brief most flatteringly. If you need to see judgement before committing, the diagnostic is the honest version of that test.
Who actually does the work?
The people you meet. There is no account manager translating between you and a production team, and nothing is subcontracted without telling you who and why in advance.
Can you work alongside our in-house team?
Often the better arrangement. We frequently set the system and hand the day-to-day production to an internal designer, which is cheaper for you and keeps the work close to the business. Say so in your enquiry and we will scope it that way.
What do we own at the end?
Everything we made for you: editable source files, exported assets, code repositories, and the font and image licences transferred into your name. No hosted portal you lose access to when the invoice cycle ends.
What if we only need one small piece?
That is fine, and worth asking about. Single-lane projects — a naming sprint, a messaging hierarchy, an accessibility pass on an existing site — make up a decent share of the calendar.
How far ahead should we get in touch?
Four to eight weeks before you want work to begin. The diagnostic can usually start sooner than the build, so an early conversation costs you nothing in scheduling terms.